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Artcetera is a high-end art store that offers classes and advice in addition to a full range of books and supplies. Our goal was to create an identity for the store that would be attractive to both professional artists and amateurs. This identity was featured on business cards, the store’s sign, and promotional materials to announce the grand opening of the store — postcard advertising, flyers with tear-off business cards that were distributed through local stores and restaurants and newspaper advertising. |
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