Every June, the Alberta Division of the Multiple Sclerosis Society holds a 150 kilometre bike tour to raise money to benefit the 50,000 Canadians affected by MS. The Society relies on such fund-raising events to support special service programs, as well as research into the cause of and cure for the disease.

Aartvark Communications developed a two-colour flyer that was mailed to potential business sponsors, and a design scheme that was consistently used for a three-colour poster, three-colour flyers and a two-colour TV Guide insert to promote the event to potential participants, as well as T-shirts for all participants.

This consistent use of the design theme worked to maintain a strong presence and identity for the event and the MS Society in Alberta while minimizing design and production costs.

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